Shein is a $100 billion dollar company thanks to its low prices, varied designs, and influencer-marketing.
In 2008, Shein, an online drop-shipping company based in Nanjing (China), grew to become a fast fashion empire valued at $100 billion. The marketing strategy of CEO Chris Xu, and his philosophy of diversified apparel development has been a key factor in the success of Shein. Shein currently sells their products in 185 different countries and territories around the world.
Shein’s success can be attributed to its low-cost sourcing channels, and its reliance on timely production. Shein produces all of its clothing in Guangzhou in China’s light industry. Shein is a master at wholesale clothing and selling it below market prices to markets like North America, Europe and Asia.
Shein is able to keep the cost down at $10 or even slightly higher in Canada where the average dress costs around $20. It’s perfect for those with a tight budget. You can buy well-designed clothing at an affordable price.
Multifaceted marketing is the key to success for this company. Shein went from being a $15 billion business to $30 billion during the pandemic. This was largely due to giveaways, advertising programs, and TikTok on Facebook, YouTube and Instagram. Shein invited a number of well-known fashion blogs to collaborate and produce promotional videos for the company’s online shopping channel. It was clear that the campaign had been successful when Shein’s App was downloaded more than Amazon’s on May 17, 2021.
Shein’s success is a result of its ability to understand design styles, offer a wide range of clothing sizes, and provide a variety of products. It is more than an online retailer. Shein sells products that are similar to those found on Amazon, but at lower prices.
Shein’s inclusive approach is apparent from the beginning; she has accepted and celebrated all races and backgrounds. In many of their Ads, they feature models with diverse body sizes and shapes. This may explain why the plus-sized community is so loyal to them.
The company sells clothes in sizes ranging from XXS up to XXXXXL. They have also created a category called Curve+ Plus to help their customers choose the right clothing for them. Shein X New Incubator Program invites more than 50 diverse and creative young designers to take part in a monthly design challenge. It is a collaborative effort to launch the careers of emerging talent.
Shein’s success is unreplicable because of its innovative marketing strategy with bloggers and influencers online.
